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The Value of Video–Who is your target audience?

 target

Spending the time determining your target audience (and how you’ll appeal to them in your videos) is so critical.  That video sets the tone for all your further interactions with your client.  It needs to say you are a certain type of company who wants to experience buyers with specific needs or problem–which your company can address.  It guides how you will talk about the benefits of using your product not only in your video, but in all your collateral material as well.

It bears taking some time to really think about this.  You may even choose to make a list of the qualities (adjectives) your perfect clients might have in common.  That very important list, helps you begin to identify your strengths and think about how to exploit them to your advantage.

In our opinion, this may just be the most important thing you do. Your list will tell you how you need to produce a video that appeals to the people on your list and what they have in common.

Once you know who you’ll want to appeal to, you and VonHenry Media can collaborate on a strong script that is targeted to the right demographic.  And as you already know, the script drives the video production.

Call us to talk about this list making process.  We’ve used it with many of our customers with great success.  We’re at 727-535-5425.  The coffee is brewing.

VH CB Yvonne BC

video clapboardThe value of Video:  What type of video can you make?  Here are 9 choices that will help you find where your idea fits.

The categories usually aggregate themselves around these topics.  We have included what additional costs you might need to budget for once you have decided what you’ll create.  Additional costs depend on how you want your video viewed or distributed.

Type of Video   Additional cost involved in addition to Production
Marketing video:  Usually hosted on YouTube or Vimeo.  Can be used for social media as well (either created professionally by us for you, or you learn how in Video Tools for Everybody and you create and host your own). Vimeo offers a Pro account upgrade for around $199/yr.  Both YouTube, Vimeo and social media offer free accounts.  Video Tools for Everybody is a 3 hr event and costs $97.
Product video:  Demonstrate your product.  Or answer frequently asked questions about your product. Same as above
Sales video:  Usually used within a sales letter and has a slight tone of “sham-wow, but wait there’s more” type of sound to them. You may choose to use an account like iContact (monthly fee) that allows people to subscribe to your site.
Infomercial video:  Again, “sham-wow” tone to it but much longer.  Usually made for TV or cable. May involve paid airtime on cable TV networks.
Video for sale:  Coaches, authors, etc., may record a workshop and offer it for sale at conferences or online, using www.createspace.com or just on your website. Artwork for DVD covers.  Duplication costs. Small publication fee associated with CreateSpace.com
Training Video:  Used to train employees or clients about how to use your product or service. If hosted on your website, no additional costs.  If duplicated, prices vary depending on quantities.
TV Commercial:  :30 or :60 second spot promoting your product or brand.  Additional costs for airtime associated with this type of video. Airtime, which can range from $400/week to whatever your budget & goals will allow for.
Web Commercial:  Basic :30 or :60 second spots but hosted/aired on your website only. No additional associated costs.
Feature Documentary Film:  An in-depth exploration of a product/event or person’s life made in a documentary style.  May be shown on a network or submitted to film festivals. Airtime with a network, film festival entry fees, or duplication costs may be involved.

If you see your idea for a video for your company in this list, give us a call at 727-535-5425 or email us at 727-535-5425 for more information.  We all can sit down and have a cup of coffee and talk…no pressure, just discussion.

VH CB Yvonne BC

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The Value of Video—How Much Does It Cost To Make A Video? 

dollar sign“How much does it cost?”  This is perhaps the most often asked question we hear.  And it seems totally reasonable to us for someone to ask that up front.

Our standard response is, “how much does an automobile cost?”   Which is met at first with a puzzled expression and then a look of understanding that it isn’t just as simple as A-B-C.

The factors that go into developing a budget are unlimited.  Certain things are pre-set…cost of a ½ day production filming session, but how many of those ½ days will you need?  Editing is calculated at an hourly rate, and you can estimate that 1 hr. of footage will turn into four to six hours of editing.   See the first question to see how this is already starting to spiral outwards.

How many cameras will you want, one, two, or even three?  Each half day rate is per camera, so again, go back to the first question and tell me how many half days we need to plan to film.  Endless gigantic spiral, soon stretching past Jupiter.

We always want to submit an accurate budget for the project you’ve visualized.  If you aren’t familiar with how videos are made and what adds to the budget, your ideas may carry sticker shock.  At this point, we usually ask what budget you want to stay under.  Then we show you how you can get the same results for a lot less.No matter the size of the project, budget seems to be something everyone is interested in keeping in line.

Last week we wrote about the script driving everything, especially the budget for a project.  Sit down, write out a general script using the method we described and send it to us.  (info@vonhenry.com). We’ll give you a pretty close estimate.

What We do:

TV Commercials
Media Placement on Bright House & Knology/WOW
Web Content
Documentaries
Training Videos
Video Book Trailers
Photography – Business Portraits
VH CB Yvonne BC

VoV 2

The Value of Video – The Script

We tell our clients that the script drives the project.  It affects everything.

The most relevant part it affects is the cost of the production.  A script can also be called a shot list–or plan–for your production.  It also lets us show you where you might achieve the same thing for less.     It’s not difficult to put together, but without it you are asking us to quote a price for film shaped air.

The script will tell us if you need actors, or if you are representing your company.  It’s just not what will be said, it contains other elements like sound and where to add slides.  It might also tell us we have to purchase music or rent extra equipment—which might affect the cost of production.

We like to use a simple word document, a table with two columns, three if you want to get technical.  One column would be labeled dialogue.  The next column would be labeled graphics/sound/special effects/slides.  If you were working on a large and complicated project, a separate column for the graphics, sound, etc. would be justified.notes

Enter the first line of spoken dialogue.  You should have a few notes to work from by now.  Next to it in column two, add what you want going on while it’s being spoken.  Your logo for example, with some music.  This format also allows you to think on several levels at the same time.  And it keeps you from forgetting what might be a jumbled clutter of everything you want in your video being lost because you’re trying to tell someone what needs to happen all at once.

Here’s a simple example of works well.  Once you use this process you’ll want to create more videos because you’ve empowered yoruself to think with both sides of your brain.

Dialogue Graphics Sound
Hello and welcome.  My name is…….and thanks for joining us today. Company LogoGraphic with my name inserted when I say My Name Is… Music comes on just before I begin speaking and fades  between when I speak Welcome and My Name is
Let’s talk about what your insurance needs are today. Photo or video of family interacting on screen No music.

The script is a value of video basic.  It’s the single most important item you’ll need in place to create movie magic.  Call us for more information and help in developing your script at 727-535-5425.

VH CB Yvonne BC

Current work on YouTube.com

We’ve recently added four new pieces on YouTube that reflect different client work we’ve completed.  The value of video is priceless on your website, on tv or just on youtube.  Take a look.

 

 

 

Contact us to learn more about the value of video for your business.  727-535-5425 or info@vonhenry.com

Most people aren’t ready to produce a video on their own.  That’s why we hold their hand every step of the way…all the while creating something they’ll be proud to host on their website until it’s time to do another one.

Take a look at this video, “This Is Bob” as he navigates making a choice to make a video using VonHenry Media.

This video kicks off a new series for us called, The Value of Video. We will be introducing a new blog and YouTube channel where we’ll upload interviews with people who help us create the magic…script writers, hair stylists, makeup artists, content creators…you get the picture.

We’ll also answer frequently asked questions we’ve encountered  over the past few years.  Or if you’d like submit a question for us to address, please do so here: info@vonhenry.com.

We welcome your feedback and involvement.  Call us at 727-535-5425 and let’s have a cup of coffee to talk about your video needs.

VoV 2

This has been a banner year for VonHenry Media.  Thank you one and all for your business and continued interest in what we are producing.

The biggest project we worked on this year is a documentary about a female race car driver.  It’s such a male dominated sport and she is holding her own wiht the best of them.  We are in the final editing stages this month.
In January we are starting another documentary that we’ll distribute through film festivals.  More on that once we’ve begun.  Of course, we continue to offer our Video Tools training, the first class beginning on January 16th.
We continue to work with all sorts of businesses, creative people such as artists, writers and musicians as well as coaches.  If video is in your future and you want to talk, please contact us.  We love what we do and want to share that passion with you.
Happy Holidays,
Yvonne and Hank Charnsekey
VonHenry Media
727-535-5425

Seure registration here: http://videotoolsjan2013.eventbrite.com

Scholarships available.

VonHenry Media's Blog

Video Tools

Who should attend:  ANYONE looking for a way to use video in their business or for personal use.

 

It can be overwhelming when you think about implementing a video marketing plan.  The stakes are high…if you don’t do it right you could hurt your business image more than you’d think.  We connect the dots so you create quality content and a great looking video.

 

In fact, if you don’t have video on your website, especially the type we teach you how to produce, people looking for your product or service may just move on to another site.  Keep them on your site longer so they can build a relationshp with you through the first rule of buying behavior:  BUY FROM THOSE YOU KNOW, TRUST, and LIKE!

 

Research shows that when video is embedded in a newsletter, click-thru rates increase by 96%. Additionally, research suggests…

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Video Tools January 16, 2013

Video Tools

Who should attend:  ANYONE looking for a way to use video in their business or for personal use.

 

It can be overwhelming when you think about implementing a video marketing plan.  The stakes are high…if you don’t do it right you could hurt your business image more than you’d think.  We connect the dots so you create quality content and a great looking video.

 

In fact, if you don’t have video on your website, especially the type we teach you how to produce, people looking for your product or service may just move on to another site.  Keep them on your site longer so they can build a relationshp with you through the first rule of buying behavior:  BUY FROM THOSE YOU KNOW, TRUST, and LIKE!

 

Research shows that when video is embedded in a newsletter, click-thru rates increase by 96%. Additionally, research suggests that consumers who view a product demo while shopping are 85% more likely to purchase.

Already rethinking how you feel about video now, aren’t you?  

This class teaches you how to

 be more confident as well as look great on camera…

 know the six questions you need to ask to film a good testimonial…

 create a video blog…

 edit & upload your video to YouTube…

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_Date:  Jan. 16, 2013

Time:  1:00 to 4:30 PM (arrive by 12:45 PM, free parking,  

water and lite snacks provided)

Location of class:  TBD

 Admission:  $47

Includes workshop, handout and phone or email follow up 

if you have questions after you leave the workshop

 Please call             727-535-5425       for more information.


Schedule professionally filmed “tips ‘n tails” for the bookends of your video blog.  Make sure you are seen as a professional when you create your blog.

$197.00…call for details.             727-535-5425      

(only $157.00 if you take this class)

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   VonHenry Media’s specialties:

• Chroma Key Studio for both video and photography

 • An HD editing studio featuring HD & SD digital formats, Adobe CS6 online

• Teleprompter.  Script writing

 • TV commercial production and Media Buys for Bright House and Knology/WOW

     Ready to produce a video Holiday Greeting this year? Save a lot of time writing out envelopes, stuffing them, and of course, postage.

Here’s what we sent last year…we already have the template, but others are available: 

You can also add a voiced message in one of the segments, your logo…etc.

Call us at 727-535-5425 if you think you’d like to do something like this for your client list.

 
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