The Value of Video–Who is your target audience?
Spending the time determining your target audience (and how you’ll appeal to them in your videos) is so critical. That video sets the tone for all your further interactions with your client. It needs to say you are a certain type of company who wants to experience buyers with specific needs or problem–which your company can address. It guides how you will talk about the benefits of using your product not only in your video, but in all your collateral material as well.
It bears taking some time to really think about this. You may even choose to make a list of the qualities (adjectives) your perfect clients might have in common. That very important list, helps you begin to identify your strengths and think about how to exploit them to your advantage.
In our opinion, this may just be the most important thing you do. Your list will tell you how you need to produce a video that appeals to the people on your list and what they have in common.
Once you know who you’ll want to appeal to, you and VonHenry Media can collaborate on a strong script that is targeted to the right demographic. And as you already know, the script drives the video production.
Call us to talk about this list making process. We’ve used it with many of our customers with great success. We’re at 727-535-5425. The coffee is brewing.